I turned 35 a few weeks ago and I found myself in a space where I could finally step into the things that brought me life and set my soul on fire. Sometimes we place our security and stability on things that are safe and predictable but we slowly start to decay in the process. Our creativity starts dying down and the things we’re passionate about are left on the back burner. I knew I couldn’t keep living my life burnt out and depleted so I prayed hard about it and well… my prayers were answered a lot quicker than I was expecting them to.
One of the things I am passionate about is this space. I have an editorial calendar filled with content that I was working on and wanting to share on here but life and a 9-5 got in the way of that. Now that I am coming back to it, I wanted to start with a fresh brand and have both the food blog and the podcast merged under one umbrella.
If there’s one thing I’ve learned in the last few years it’s to ask for help so I knew the vision I had in mind for the brand but I needed someone to execute it. Here comes the graphic designer I worked with on our comms team at the agency, Lucas. I explained the concept to him and he delivered.
Here’s the concept of the logos he came up with and the explanation behind them (which I ABSOLUTELY loved):
The podcast logo’s icon is a speech bubble in the shape of a bread, derived from the name Breaking Bread. He used a font that was robust and made it feel dynamic and alive, the way a conversation typically goes. On the Fixing the Dish logo, he incorporated the idea of the two fishes from Matthew 14:17 where Jesus broke the five loaves of bread and multiplied the fish to feed the five thousand.
The idea and concept behind the Breaking Bread podcast also comes from a very dear friend of mine, Edgar Woo, who would encourage us to “Break bread with your people” constantly and that’s how vulnerable conversations over dinner began!
Now you all know, what the brand means and why the logos are too perfect.